The Role

An independent, integrated PR and Social agency is seeking an experienced Senior Social Media Manager to lead social media campaigns and drive brand engagement for its diverse range of clients. This role is responsible for developing social media strategies, and overseeing the execution of content that resonates with target audiences. The Senior Social Media Manager will lead a team of social media executives and community managers, ensuring the delivery of high-quality campaigns that align with client objectives.

The role requires a combination of creative thinking, strategic oversight, and strong leadership. You will be the key point of contact for clients, guiding them through social media strategies while also ensuring the internal team is delivering results. With a deep understanding of the social media landscape, you will be tasked with optimising campaigns to improve engagement, reach, and overall effectiveness.

Key Responsibilities

• Client Management: Serve as the primary contact for assigned clients, building strong, collaborative relationships. Provide strategic social media plans tailored to client goals, conduct regular check-ins, and ensure campaigns are aligned with broader brand strategies.
• Project Management: Lead a team of social media executives, content managers, and community managers from start to finish of projects. Delegate tasks, provide support, and foster a collaborative working environment. Review and approve content calendars, ensuring consistency in messaging and brand voice.
• Campaign Execution: Manage the end-to-end execution of social media campaigns, from initial concept to post-campaign analysis. Oversee the production of high-quality content, monitor campaign performance, and implement data-driven optimisations to boost engagement and reach.
• Content Strategy: Collaborate with content teams to develop engaging social media content that fits client brand identity. Stay updated on emerging social media trends, platforms, and tools, integrating new ideas into client strategies.
• Reporting & Analysis: Track campaign performance and prepare reports with actionable insights. Present findings to clients and internal stakeholders, providing recommendations for improvement based on data analysis.

The Ideal Candidate

The ideal candidate will have a proven background in social media management, ideally within a PR agency environment. You will have experience leading a team through projects and managing multiple clients and campaigns simultaneously.

Key qualities include strong communication and leadership skills, with the ability to build rapport with clients and inspire a team. You’ll have an excellent understanding of social media platforms, algorithms, and best practices, along with a solid grasp of analytics tools to assess and improve performance. Your approach should be both creative and data-driven, ensuring campaigns are not only engaging but also effective in achieving client objectives.

To succeed in this role, you should be proactive, detail-oriented, and comfortable managing multiple projects under tight deadlines. You’ll also be adaptable, staying ahead of trends and emerging social media platforms to keep clients at the forefront of digital engagement.

Why Join?

As Senior Social Media Manager, you’ll be part of a creative, collaborative environment where your input will directly shape the success of clients and the agency as a whole.

The agency is known for its collaborative, creative environment, and offers excellent opportunities for career progression.

We welcome candidates from all backgrounds to apply, the agency cares deeply about equal opportunities and creating a diverse and inclusive workplace, and has been an ever present in the PR Week Pay Gap project.

We will aim to get back to as many applicants as possible. However if you haven’t heard from us in seven days, your application has not been successful this time.