We are seeking a passionate, curious, ambitious and forward-thinking Social Account Director to join the team at one of the best creative PR agencies in the UK. In this role, you will be at the forefront of fostering creativity and driving impactful social first communications campaigns. This agency thrives on doing the work that grabs attention, so having a strong nose for a story and understanding of the media landscape is essential.
The right candidate will be a self-starter with an entrepreneurial mindset, ideally with at least five years experience working in a creative agency environment, whether social, PR or influencer focused. The main criteria is really understanding what makes a brilliant social-first campaign and being able to identify the channels, trends and influencers that will help bring that to life.
Ideally, you’ll have a strong understanding and experience using data tools to identify influencers and unearth insights for strategy as well as excellent organisational skills, demonstrated through an ability to multi-task each day.
As this will involve building the business through organic or new growth, the role requires a strong presenter with excellent client relation skills.
While each person has a specified role, the agency is very three musketeers, so people who are great team players, and able to muck in and roll up their sleeves when required will fit in well. This role will report into a Director, and will very much be seen as a partner, not a subordinate.
As a Social Account Director, you will be expected to demonstrate a range of key skills:
In the realm of Social and Influencer, you should have a solid grounding in data analysis and be able to source insights that inspire exceptional social campaigns. You’ll have a knack for nurturing influencer relationships and driving the impact of integrated work. Your relationships with influencers, talent agents, and social-specific suppliers will be well-established. You’ll confidently handle influencer outreach, manage social media channels for clients, and engage in successful negotiations.
You’ll be skilled at working with data to extract insights for social planning, and you’ll know how to use agency tools to evaluate social work meaningfully. In addition, you’ll possess a comprehensive understanding of social platforms and regulations in the UK, US, and EU, taking the lead on educating the agency about any changes in this landscape.
Client Management is another area of expertise. You excel in client handling, serving as the go-to person for social campaigns and programs. Your flair for building client relationships and expanding the scope of your work will be evident. You’ll anticipate and troubleshoot problems, knowing when to escalate issues to prevent larger complications. Your consultancy skills will enable you to provide the best advice to clients regarding their PR needs.
You’ll be responsible for overseeing and implementing day-to-day client activities, running client campaigns with energy and drive, and commissioning and briefing suppliers. When specialized support is needed for social activities, you’ll be there to ensure processes are followed and the quality of social work remains consistent. You’ll also have a solid understanding of how to run paid/boosted social and influencer campaigns and offer valuable counsel to clients on best practices.
Strategy and Creativity are integral to your role. You’ll need to plan and manage social and integrated PR campaigns from start to finish. Your creativity will shine as you contribute innovative ideas to client and new business proposals. You’ll have a relentless curiosity about social insights, information, trends, and tools. When required, you’ll develop influencer and social strategies, including identifying appropriate influencers. Furthermore, you’ll either have experience or the enthusiasm to train and develop the wider team in pursuit of the best creative work in social.
In terms of managing people, you’ll be confident in managing and motivating more junior members of your team. You’ll be able to work alongside every member of the team and effectively delegate tasks, without abandoning your teammates. You’ll have a strong desire to pitch in and collaborate with your colleagues to achieve the best results.
Lastly, as a representative of the agency, you’ll have a strong desire to make it the best agency it can possibly be. You’ll network and be ready to promote the agency as required, whether through helping with news announcements, award submissions, or ad-hoc presentations.
If you are a seasoned Social Account Director or Senior Account Manager ready to step up, with a proven track record of delivering exceptional results, driving innovation, and fostering a culture of inclusivity, then please apply.
We will try to get back to as many people as possible, but if you don’t hear from us within one week from sending your application, you unfortunately haven’t been successful this time.