And it just so happens that will make the industry better too.
We’re all scared of something, but diverse, inclusive and equitable workplaces shouldn’t be it. Braver is encouraging marketing and PR businesses to be as bold in their workplace and employment practices as they are in their creative work. Courage? It either matters or it doesn’t.
By looking at people not paper, by valuing potential, diversity of thought and skills alongside experience in the hiring process, we hope to support the PR & Marketing industries toward a fairer future.
Our unique system is founded on a commitment to diversity, equity, and inclusion (DE+I), as well as the fundamental principle of valuing people for who they are. Not part of them, all of them. Even their love of 90s pop. Even their preference for ready salted crisps. Really.
But seriously, our approach takes the values at the core of “People Like Us” and puts it into practice. And that plays across the whole workplace.
Whether that’s guidance on transparent pay structures, clearer and fairer pathways to career progression, regular check-ins (though not on Squarespace) or even better induction and onboarding processes. We will help build a talent profile that gives you a kaleidoscope of viewpoints, and importantly has ones that match your audiences.
And when it comes to sending you a shortlist, we won’t rest on our laurels. We believe this stuff, so we incorporate the Rooney Rule in our shortlists to promote a wider and more inclusive set of candidates. You can’t hire who you don’t see. (Who thought something progressive could come out of the same sport that marginalised Colin Kaepernick).
If we can’t find someone, we won’t send anyone. It’s that simple.
Moreover, we talked a good game earlier, about potential rather than paper, but how?
Braver goes beyond traditional recruitment methods by providing a full-profile analysis that assesses preferences, strengths and weaknesses across various dimensions, including experience, diversity, personality, and core skill sets. And we can do that because we have worked in this industry. We’ll save you time by doing the first two interview stages for you basically.
Where someone is coming from another industry, we also offer the delivery of interview tests and assessments, enabling a comprehensive understanding of candidates’ abilities and development potential.
We will begin by understanding your unique needs, scope and approach through open dialogue with key decision-makers
Gather insights through open dialogue and data analysis to understand representation level and gauge employe perceptions
Deepen understanding by engaging with key stakeholders and examining your policies and culture.
Develop strategies that reflect your unique challenges and aspirations.
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What could be scarier than being stuck in a toilet cubicle with a wasp nest? Not much for our founder Mike (maybe having his face on a website) but definitely not making our industry fairer. He’s a northerner with Irish and Italian roots. In his 15 years in PR, he’s been a Senior Director of Assembly, head of consumer comms at Snap and a tech & gaming lead at Hope&Glory PR, winning over 50 industry awards. He’s also a former recruiter, the founder of the One Percent diversity initiative and co-founder of the PR Week Pay Gap Project. He’s been called a lot of things, but he’d call himself a problem solver.
Sheeraz has both a fear and deep fascination of life after death. To face it, he’s taking solace by learning about the origin of world religions and reading the (not so) comforting words of many philosophers. Bit deep, but he’ll be fine, we promise.
Beyond his flirting with existential crises, Sheeraz is co-founder of People Like Us, the award winning non-profit that celebrates and supports professionals from underrepresented backgrounds in journalism, PR and the creative industries. Sheeraz is also an award winning PR professional with over a decade of experience both in-house at Snapchat and Sky, and at agencies including Hope&Glory and PrettyGreen. Sheeraz is a passionate campaigner for equal pay for ethnically diverse working professionals in the UK. He will often mention the one time someone said his celebrity lookalike is Riz Ahmed but in actual fact, he looks more like Bruno Fernandes (minus the sass). Top geezer all round.
